jacob umberger :: senior ux / ui designer and visual designer

720.297.0197 :: jake_umberger@mac.com

design overview
playrodeo.com
fantasy rodeo site

project name

Logo and Brand Identity

design task

Create a visually appealing and easily recognized logo and brand style identity for a fantasy rodeo site.

objectives

Design a unique logo to represent a fantasy rodeo site. Logo must be simple enough to leave an impression, but easily identifiable as western. Create a brand identity around this logo for its site and paper materials.

process

Initial thumbnailing
Basic concept drawing
High fidelity mock up in Illustrator
Three feedback rounds

deliverables

Master Logo files, logo kit with versions of the logo for different applications.

results

Design well received.

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