jacob umberger :: senior ux / ui designer and visual designer

419 pinyon st., frederick, co 80530

720.297.0197

jake_umberger@mac.com

design overview
aims community college
higher education

project name

Promotional Poster

design task

Create an eye catching promotional poster for a dance class.

objectives

Design a promotional poster a college level dance class that may attract a student that might not normally attend this kind of class.

process

Initial thumbnailing
Basic concept drawing
Image tracing and creation in Illustrator
Print ready mock up in Illustrator
Three feedback rounds

deliverables

Print ready Illustrator file.

results

When creating this piece, I gave my daughter my iPhone to take a photo of me which I then traced by hand in Illustrator and applied the tuxedo. The client chose this one plus one from another student for final use, primarily because both of us used male figures.
(full dimensions: 11" x 17")

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